Ricanza fruit brand identity
Ricanza supplies fresh tropical fruit from Latin America to CIS countries.
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The company plans to increase the range of products, and decided to update the logo. A new logotype, juicy brand identity and bright fruit packaging has been developed in the studio.
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Identity
The logotype represents abundance of fruit, brand colors increase appetite and are fully charged with positivity and sunny weather. We set a vector to design basic documents such as business card and blank.
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Mini
In addition to the main logotype, we created a compact one, which can be used on stickers and fruit labels.
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