Frustory identity
The company imports best quality green coffee beans, fruits and vegetables.
Brand
The logo should be associated with the business environment, and of course, have references to the field of business of the company.
Neo-grotesque style font that was chosen for the logo, aids the first part of the task, and the counter-shape of the stylized O is an unambiguous reference to the coffee grain.
Neo-grotesque style font that was chosen for the logo, aids the first part of the task, and the counter-shape of the stylized O is an unambiguous reference to the coffee grain.
Style
To create a unique and distinguishable image of the company, we used illustrations of different species of coffee tree, spreading through the entire corporate style.
As an additional visual element style and a contrast to the neo-grotesque, the Filosofia font was added to the style-book, which is used for the headings and perfectly complements the overall brand concept.
Some images are used solely for demonstration (non-commercial) purposes. The copyright on these images belongs to its respective owners.